Global Knowledge Integration
Concept: Global Knowledge Integration
Definitions of Global Knowledge Integration
| Definition | Type | Reference |
|---|---|---|
| The capability by which firms access and integrate functionally and globally dispersed information about markets throughout the NPD activities that respond to customers worldview . | Independent/Dependent | Kleinschmidt, de Brentani & Salomo, 2007 |
Measurements of Global Knowledge Integration
| Dimensions | Items | Anchors | Cronbach Alpha | Sample Size | Type | Items Included | Copyrighted | Reference |
|---|---|---|---|---|---|---|---|---|
| 4 | 7 | 0.86 | 469 | Adopted | Yes | No | Kleinschmidt, de Brentani & Salomo, 2007 |
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