Global Npd Process Capabilitiesroutines

Concept: Global Npd Process Capabilities/routines

Definitions of Global Npd Process Capabilities/routines

DefinitionTypeReference
Organisation characteristics related to key global NPD process capabilities relevant to identifying and exploiting new product opportunities for the international market, consisting of global knowledge integration, new product development homework activities and launch preparation.Independent/DependentKleinschmidt, de Brentani & Salomo, 2007