Definition | Type | Reference |
---|---|---|
The commitment of sufficient resources is an essential attitude by senior management that can also be conceptualised as intangible resources that are of value but imitable. It developed over time based on the organisation experiences and emphasis on international markets. | Independent | Kleinschmidt, de Brentani & Salomo, 2007 |
Dimensions | Items | Anchors | Cronbach Alpha | Sample Size | Type | Items Included | Copyrighted | Reference |
---|---|---|---|---|---|---|---|---|
4 | 7 | 0.88 | 469 | Adopted | Yes | No | Kleinschmidt, de Brentani & Salomo, 2007 |
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