Concept: Image

Definitions of Image

DefinitionTypeReference
The degree to which use of an innovation is perceived to enhance one's... status in one's social system.IndependentMoore & Benbasat, 1991

Measurements of Image

ItemsAnchorsCronbach AlphaSample SizeTypeItems IncludedCopyrightedReference
3 7 >0.80 468 Adapted Yes No Venkatesh & Davis, 2000