Subjective Norm

Concept: Subjective Norm

Definitions of Subjective Norm

DefinitionTypeReference
A person's perception that most people who are important to him think he should or should not perform the behaviour in question.IndependentFishbein, 1975

Measurements of Subjective Norm

ItemsAnchorsCronbach AlphaSample SizeTypeItems IncludedCopyrightedReference
2 7 >0.80 468 Adapted Yes No Venkatesh & Davis, 2000