Subjective Norm
Concept: Subjective Norm
Definitions of Subjective Norm
| Definition | Type | Reference |
|---|---|---|
| A person's perception that most people who are important to him think he should or should not perform the behaviour in question. | Independent | Fishbein, 1975 |
Measurements of Subjective Norm
| Items | Anchors | Cronbach Alpha | Sample Size | Type | Items Included | Copyrighted | Reference |
|---|---|---|---|---|---|---|---|
| 2 | 7 | >0.80 | 468 | Adapted | Yes | No | Venkatesh & Davis, 2000 |
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