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Theories: 3


Expectation Confirmation Theory

Expectation Confirmation Theory explains how individuals' post-purchase satisfaction and repurchase intentions depend on the pre-purchase expectations and subsequent experiences with products or services.

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Self-Determination Theory

Self-Determination Theory aims to understand the interplay between personality, motivation and optimal functioning, highlighting how both intrinsic and extrinsic motivation foster behavioural patterns and psychological performance.

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Technology Acceptance Model

The technology acceptance model (TAM) explains the acceptance of information systems by individuals. TAM postulates that the acceptance of technology is predicted by the users’ behavioural intention, which is, in turn, determined by the perception of technology usefulness in performing the task and perceived ease of its use.

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