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Theories: 3


Self-Determination Theory

Self-Determination Theory aims to understand the interplay between personality, motivation and optimal functioning, highlighting how both intrinsic and extrinsic motivation foster behavioural patterns and psychological performance.

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Theory of Planned Behaviour

The Theory of Planned Behaviour (TPB) is one of the most influential theories of human behaviour. It posits that individual behaviour is driven by intention, which is influenced by attitude, subjective norm, and perceived behavioural control. It has been applied across many research domains.

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Upper Echelons Theory

The Upper Echelons Theory postulates that the idiosyncratic characteristics (e.g., cognitive base and values) of a firm’s top-level managers play a key role in explaining and/or predicting strategic decisions and organisational performance. Top-level managers’ cognitive base and values exert influence on how they interpret strategic situations, shaping their decisions and resulting in market and financial performance outcomes.

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